Augmented Reality at the Lego Store

  • 16.12.2009
  • Posted by Jonathan Firestone
  • No Comment
  • Customer Experience ,Gadgets ,Technology ,User Experience ,User Interface
Nathan Bowers, a fellow UX Hero for Hire, posted this video about his experience at the Lego Store. First, You hold a box in front of the “Digital Box” kiosk. moving the box around, you’re presented with an image of you holding the box, and the constructed Lego set moving with you as you move the box so you can see the constructed toy in action. Amazing. He’s also absolutely right — this tech should be in use everywhere. Can you imagine holding a suit up to a mirror (or holding it in your hand) and seeing the suit on you virtually? Wow, now that would be wild. Check out the details of his experience here.

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