Inspired User Experience: Enable people to have fun, and they will
- 12.10.2009
- Posted by Jonathan Firestone
- No Comment
- Game ,Immersion ,Inspired ,Music ,Play ,UX
Can you encourage people to have fun with something so basic as taking a flight of stairs versus the escalator? Volkswagon believes it’s possible and proves it in this great video. You can’t help but smile along with this fantastic idea.
(A special thank you to @berkun for posting this on Twitter and to @jmspool passing it on with a Re-Tweet. )
What I particularly like about this experience is the relationship to immersion gaming. If you want someone to do a task, make it fun to do. Make them totally lose themselves in the act of doing it and make the task painless. Take careful notice in the video — people actually took their time on the stairs. Some people got involved enough to try and play songs on the piano. The video even points out that 66% more people took the stairs than the escalator. Could you imagine this experiment being done on the steps (or several pianos spread across multiple flights) of a Washington, DC Metro station? Maybe we’ll see this done at the stairs for Chinatown/F-Street/Verizon Center?
