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	<title>Comments on: Infinity Ward, Activision Blizzard, Vivendi and risks of &#8220;The Way of the Console&#8221;</title>
	<atom:link href="http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/</link>
	<description>Quietly planning the takeover of Information Architecture, User Experience and Other Worlds of Interest</description>
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		<title>By: iconocast</title>
		<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/#comment-14</link>
		<dc:creator>iconocast</dc:creator>
		<pubDate>Sat, 31 Oct 2009 19:03:10 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfirestone.com/?p=62#comment-14</guid>
		<description>we in aus have to pay exorbant mark up fees for softwear. it may be 66 at the current exchange but steam wil still charge us 89 for the title. its rediculous i know, they dont have to ship the title or annything but they still charge us for it.</description>
		<content:encoded><![CDATA[<p>we in aus have to pay exorbant mark up fees for softwear. it may be 66 at the current exchange but steam wil still charge us 89 for the title. its rediculous i know, they dont have to ship the title or annything but they still charge us for it.</p>
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		<title>By: Jonathan</title>
		<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/#comment-13</link>
		<dc:creator>Jonathan</dc:creator>
		<pubDate>Fri, 30 Oct 2009 02:25:27 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfirestone.com/?p=62#comment-13</guid>
		<description>According to a currency calculator, if they&#039;re charging $60US, it should be $66 Australian. But I do feel your pain.</description>
		<content:encoded><![CDATA[<p>According to a currency calculator, if they&#8217;re charging $60US, it should be $66 Australian. But I do feel your pain.</p>
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		<title>By: Meh</title>
		<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/#comment-12</link>
		<dc:creator>Meh</dc:creator>
		<pubDate>Fri, 30 Oct 2009 01:32:03 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfirestone.com/?p=62#comment-12</guid>
		<description>Never mind the $60US for the game, if you want to preorder the game from steam from within Australia its $89.99US.  Activision did the same for COD4 too.  Yet another reason to not buy the game...</description>
		<content:encoded><![CDATA[<p>Never mind the $60US for the game, if you want to preorder the game from steam from within Australia its $89.99US.  Activision did the same for COD4 too.  Yet another reason to not buy the game&#8230;</p>
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		<title>By: Jonathan</title>
		<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/#comment-11</link>
		<dc:creator>Jonathan</dc:creator>
		<pubDate>Mon, 26 Oct 2009 18:30:19 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfirestone.com/?p=62#comment-11</guid>
		<description>Hi Simon, thanks for responding. Yes, it absolutely does mean gamers outside the US are being marginalized as well. &quot;The Way of the Console&quot; is a worldwide industry phenomenon. 

Your problems however are amplified that you&#039;re looking for more consistent, low-ping, closer to home opportunities for the same games we appreciate here in the US. However, being Australia, unless you happen to have a fiber connection, and sometimes even when you do, the distance involved and having to travel through multiple hubs will just drive up the ping and latency.

The bottom line is you need to be able to control the environment -- or mod, or really do whatever you have to do in order to create the best gaming experience you can muster. Personally as someone outside the US, I&#039;d be very angry about this, but I definitely wouldn&#039;t look at this as a US industry movement. This is a worldwide factor, and the same $60 a game here is whatever the exchange rate is there.

As for servers where you might be welcome and have a good experience, You should drop by the 6thFR servers and see what kind of ping and latency you get. http://www.6thfr.net/ . They have a lot of players from a variety of countries and they do what we can to make you feel welcome.</description>
		<content:encoded><![CDATA[<p>Hi Simon, thanks for responding. Yes, it absolutely does mean gamers outside the US are being marginalized as well. &#8220;The Way of the Console&#8221; is a worldwide industry phenomenon. </p>
<p>Your problems however are amplified that you&#8217;re looking for more consistent, low-ping, closer to home opportunities for the same games we appreciate here in the US. However, being Australia, unless you happen to have a fiber connection, and sometimes even when you do, the distance involved and having to travel through multiple hubs will just drive up the ping and latency.</p>
<p>The bottom line is you need to be able to control the environment &#8212; or mod, or really do whatever you have to do in order to create the best gaming experience you can muster. Personally as someone outside the US, I&#8217;d be very angry about this, but I definitely wouldn&#8217;t look at this as a US industry movement. This is a worldwide factor, and the same $60 a game here is whatever the exchange rate is there.</p>
<p>As for servers where you might be welcome and have a good experience, You should drop by the 6thFR servers and see what kind of ping and latency you get. <a href="http://www.6thfr.net/" rel="nofollow">http://www.6thfr.net/</a> . They have a lot of players from a variety of countries and they do what we can to make you feel welcome.</p>
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		<title>By: Simon Hampshire</title>
		<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/#comment-10</link>
		<dc:creator>Simon Hampshire</dc:creator>
		<pubDate>Mon, 26 Oct 2009 18:18:15 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfirestone.com/?p=62#comment-10</guid>
		<description>&quot;The Way of the Console&quot; is distressing for all modders and PC gamers. it&#039;s particularly distressing for those in non-US countries. I live in Australia and getting into a multiplayer game via matchmaking is painful. The latency (ping) of some matches I join for various games can be ridiculously high. Not to mention the idiot factor and lack of admins on servers.

@Johnathan, does &#039;the way of the console&#039; mean that those outside the US are getting pushed to the side if more companies follow this method?</description>
		<content:encoded><![CDATA[<p>&#8220;The Way of the Console&#8221; is distressing for all modders and PC gamers. it&#8217;s particularly distressing for those in non-US countries. I live in Australia and getting into a multiplayer game via matchmaking is painful. The latency (ping) of some matches I join for various games can be ridiculously high. Not to mention the idiot factor and lack of admins on servers.</p>
<p>@Johnathan, does &#8216;the way of the console&#8217; mean that those outside the US are getting pushed to the side if more companies follow this method?</p>
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		<title>By: Chris Hardy</title>
		<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/#comment-9</link>
		<dc:creator>Chris Hardy</dc:creator>
		<pubDate>Fri, 23 Oct 2009 13:09:00 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfirestone.com/?p=62#comment-9</guid>
		<description>Wow i was looking forward to this release so much and was just about to buy an Amd 965 cpu and Ati 5870 for the ultimate experience. Now just days later im going to save about $100 on the game and im not upgrading now either. Sorry to Amd and Saphire, it&#039;s not your fault, maybe you could sue them?
   When i first read about it i thought it had to be rubbish, now i feel like someone in the family just died. I Know at least 4 mates wont be buying the game either. Thats $500 staying in our pockets Mr CEO! I&#039;ll just wait till someone downloads a rip and try single player for a hollow taste of the game.
 None of my cash ever again Actard and IW, i hope the execs are comfortable sitting at the boardroom table with an epic fail on your hands. Bobby is the biggest waste of $14million ever. LOL what a joke!</description>
		<content:encoded><![CDATA[<p>Wow i was looking forward to this release so much and was just about to buy an Amd 965 cpu and Ati 5870 for the ultimate experience. Now just days later im going to save about $100 on the game and im not upgrading now either. Sorry to Amd and Saphire, it&#8217;s not your fault, maybe you could sue them?<br />
   When i first read about it i thought it had to be rubbish, now i feel like someone in the family just died. I Know at least 4 mates wont be buying the game either. Thats $500 staying in our pockets Mr CEO! I&#8217;ll just wait till someone downloads a rip and try single player for a hollow taste of the game.<br />
 None of my cash ever again Actard and IW, i hope the execs are comfortable sitting at the boardroom table with an epic fail on your hands. Bobby is the biggest waste of $14million ever. LOL what a joke!</p>
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		<title>By: Duke</title>
		<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/#comment-8</link>
		<dc:creator>Duke</dc:creator>
		<pubDate>Thu, 22 Oct 2009 10:42:42 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfirestone.com/?p=62#comment-8</guid>
		<description>Wow well put Jonathan, 
                  This is the first and last post on this subject, 
       In my opinion this is the biggest mistake IW will make for PC customers , Not having Dedi servers for clan wars and Mod communitys will cause IW to not develope for PC users in the end . Boycotting the game will just increase the speed at which they stop producing games for the PC format , Its sad because i feel that what IW have not had the common sence to see is that it is predominantly Teenagers who play on Consoles(with less spare cash) . The older Patrons of the gaming world game on PC&#039;s .They have the money to move with the times as far as upgrades and games are concerned. PC gaming is a sociable event , A bunch of mates having a war against another bunch of mates . The PC Gamers have made IW and Activision what it is today . They have turned their backs on the people who helped create them. 
       Its a real Shame , 

               [=T.W.D=] The Duke</description>
		<content:encoded><![CDATA[<p>Wow well put Jonathan,<br />
                  This is the first and last post on this subject,<br />
       In my opinion this is the biggest mistake IW will make for PC customers , Not having Dedi servers for clan wars and Mod communitys will cause IW to not develope for PC users in the end . Boycotting the game will just increase the speed at which they stop producing games for the PC format , Its sad because i feel that what IW have not had the common sence to see is that it is predominantly Teenagers who play on Consoles(with less spare cash) . The older Patrons of the gaming world game on PC&#8217;s .They have the money to move with the times as far as upgrades and games are concerned. PC gaming is a sociable event , A bunch of mates having a war against another bunch of mates . The PC Gamers have made IW and Activision what it is today . They have turned their backs on the people who helped create them.<br />
       Its a real Shame , </p>
<p>               [=T.W.D=] The Duke</p>
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		<title>By: Light</title>
		<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/#comment-7</link>
		<dc:creator>Light</dc:creator>
		<pubDate>Wed, 21 Oct 2009 18:34:22 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfirestone.com/?p=62#comment-7</guid>
		<description>Very well put Jonathan;you said what i was thinking, you saved me alot of time.
I think it also has to do with the MOD community, they&#039;ve been doing incredible work on COD4 pc and their work usually out shines the dev&#039;s work, their maps are far better the IW developed maps.
If it was&#039;nt for the MOD COMMUNITY the devs at iw wuld have never put the AC-130 in MP of MW2, but we have had the AC-130 in COD4 fully working for the longest time.
IW.net will also be there to sell maps and IW took the mod tools away so the MOD COMMUNITY won&#039;t be able to work their magic and put out their awesome creations, because their work is usually better than the dev&#039;s, IW knew pc players would just play on community custom made maps rather then to pay #10 for 3 lousy maps made by IW, and IW felt threatened by the mod community so they removed the tools.</description>
		<content:encoded><![CDATA[<p>Very well put Jonathan;you said what i was thinking, you saved me alot of time.<br />
I think it also has to do with the MOD community, they&#8217;ve been doing incredible work on COD4 pc and their work usually out shines the dev&#8217;s work, their maps are far better the IW developed maps.<br />
If it was&#8217;nt for the MOD COMMUNITY the devs at iw wuld have never put the AC-130 in MP of MW2, but we have had the AC-130 in COD4 fully working for the longest time.<br />
IW.net will also be there to sell maps and IW took the mod tools away so the MOD COMMUNITY won&#8217;t be able to work their magic and put out their awesome creations, because their work is usually better than the dev&#8217;s, IW knew pc players would just play on community custom made maps rather then to pay #10 for 3 lousy maps made by IW, and IW felt threatened by the mod community so they removed the tools.</p>
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		<title>By: Jonathan</title>
		<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/#comment-6</link>
		<dc:creator>Jonathan</dc:creator>
		<pubDate>Tue, 20 Oct 2009 22:12:20 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfirestone.com/?p=62#comment-6</guid>
		<description>easer21: I do disagree on a few points, and I do agree that you&#039;ve identified a Marketing 101 principle there. The principle may be there, it doesn&#039;t make it the right one to follow. You have to understand the forces behind the results, and I don&#039;t think you&#039;re going far enough to realize the interactions. Let&#039;s look at the big picture:

Reducing functionality is a big no-no when it comes to taking a model that was already wildly successful  and replacing a major module for something drastically inferior. From a UX perspective they just make the experience worse for your most vocal proponents, and turned many of them into ranting, raving, just plain pissed off former users. They could have resolved this easily giving people the choice under Multiplayer to select using IW.NET to find players to play with, or the ability to use the older method of dredging for servers (presuming they didn&#039;t want to update the old code beyond using it for connections.)

That&#039;s what I would have done as a product manager. Later on we can always make the case for a third party to handle the heartbeat servers we&#039;re running currently. Later on if we have to isolate that community we can circle back give M$ what they need to fulfill the advertising contract.

For me this is about expanding options for your users, not removing them and hoping that makes everyone happy. If you believe you need a novice plug-and-play matchmaking mode, then build it, give it it&#039;s own button and have a nice day.

It&#039;s likely a &quot;plug-and-play&quot; situation with the development anyhow if they&#039;re using an IW.NET extruded API.  I would guess they could develop this pretty easily as they know how to mod the engine better than anyone else with the possible exception of Treyarch. 

You said &quot;amazon, play and gamespot presale orders for the game on the PC platform have risen since the announcement.&quot;
Heh, risen after the drop? Well I would guess that part of that is people not knowing what was in the announcement, and are involved in the typical last minute rush to get the product without knowing/understanding the problem exists, and an even larger part of those people not understanding the language it was in, given the worldwide popularity of the product.

So there&#039;s a likelyhood we&#039;re looking at more than your assumption that their R&amp;D was factual, complete and free of intent. 

I would also suggest that &quot;a majority of PC users really do want to plug and play&quot;, but since I haven&#039;t seen the statistics of their findings I&#039;ll hold reversing my beliefs in this matter. At this point I&#039;d more suspect that&#039;s just coverage for their decision to go in this direction. 

The other thing you&#039;re not accounting for is that IW.NET has been in development for all of IW&#039;s titles, console and enabled for PC. It&#039;s simply been updated.   IW.NET is currently in use with the Console community, adding the PC users simply means you spent a few weeks tops sorting out how you&#039;re exchanging information through the IW.NET API to the Client application. If you have old code, and a little bit of new code to use the same functionality that&#039;s already written into the console... well... that makes it cheap, simple and easy to do both. Yes some updating would have had to happen on the IW.NET server side, but I do not believe it to be much of a factor here.

As for the subscription model, consider this: There&#039;s no reason why you should pay for a subscription at this time, and if they force you into one so you can participate in the gaming community then this franchise may well go the way of M$ the hard way, given M$ Live Gaming is now provided for Free on the PC side.  It was killing sales, and most people were just hacking another way to connect. That shouldn&#039;t have to happen here.</description>
		<content:encoded><![CDATA[<p>easer21: I do disagree on a few points, and I do agree that you&#8217;ve identified a Marketing 101 principle there. The principle may be there, it doesn&#8217;t make it the right one to follow. You have to understand the forces behind the results, and I don&#8217;t think you&#8217;re going far enough to realize the interactions. Let&#8217;s look at the big picture:</p>
<p>Reducing functionality is a big no-no when it comes to taking a model that was already wildly successful  and replacing a major module for something drastically inferior. From a UX perspective they just make the experience worse for your most vocal proponents, and turned many of them into ranting, raving, just plain pissed off former users. They could have resolved this easily giving people the choice under Multiplayer to select using IW.NET to find players to play with, or the ability to use the older method of dredging for servers (presuming they didn&#8217;t want to update the old code beyond using it for connections.)</p>
<p>That&#8217;s what I would have done as a product manager. Later on we can always make the case for a third party to handle the heartbeat servers we&#8217;re running currently. Later on if we have to isolate that community we can circle back give M$ what they need to fulfill the advertising contract.</p>
<p>For me this is about expanding options for your users, not removing them and hoping that makes everyone happy. If you believe you need a novice plug-and-play matchmaking mode, then build it, give it it&#8217;s own button and have a nice day.</p>
<p>It&#8217;s likely a &#8220;plug-and-play&#8221; situation with the development anyhow if they&#8217;re using an IW.NET extruded API.  I would guess they could develop this pretty easily as they know how to mod the engine better than anyone else with the possible exception of Treyarch. </p>
<p>You said &#8220;amazon, play and gamespot presale orders for the game on the PC platform have risen since the announcement.&#8221;<br />
Heh, risen after the drop? Well I would guess that part of that is people not knowing what was in the announcement, and are involved in the typical last minute rush to get the product without knowing/understanding the problem exists, and an even larger part of those people not understanding the language it was in, given the worldwide popularity of the product.</p>
<p>So there&#8217;s a likelyhood we&#8217;re looking at more than your assumption that their R&#038;D was factual, complete and free of intent. </p>
<p>I would also suggest that &#8220;a majority of PC users really do want to plug and play&#8221;, but since I haven&#8217;t seen the statistics of their findings I&#8217;ll hold reversing my beliefs in this matter. At this point I&#8217;d more suspect that&#8217;s just coverage for their decision to go in this direction. </p>
<p>The other thing you&#8217;re not accounting for is that IW.NET has been in development for all of IW&#8217;s titles, console and enabled for PC. It&#8217;s simply been updated.   IW.NET is currently in use with the Console community, adding the PC users simply means you spent a few weeks tops sorting out how you&#8217;re exchanging information through the IW.NET API to the Client application. If you have old code, and a little bit of new code to use the same functionality that&#8217;s already written into the console&#8230; well&#8230; that makes it cheap, simple and easy to do both. Yes some updating would have had to happen on the IW.NET server side, but I do not believe it to be much of a factor here.</p>
<p>As for the subscription model, consider this: There&#8217;s no reason why you should pay for a subscription at this time, and if they force you into one so you can participate in the gaming community then this franchise may well go the way of M$ the hard way, given M$ Live Gaming is now provided for Free on the PC side.  It was killing sales, and most people were just hacking another way to connect. That shouldn&#8217;t have to happen here.</p>
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		<title>By: Jonathan</title>
		<link>http://www.jonathanfirestone.com/2009/10/20/infinity-ward-activision-blizzard-vivendi-and-risks-of-the-way-of-the-console/#comment-5</link>
		<dc:creator>Jonathan</dc:creator>
		<pubDate>Tue, 20 Oct 2009 21:36:59 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfirestone.com/?p=62#comment-5</guid>
		<description>MIke: It&#039;s a fake response eh? Well if so, I&#039;m sorry to see someone did that, and I&#039;m sorry to anyone who might be bent out of shape that I&#039;ve repeated it as fact. Not my intent. Regardless the overall point is made, I presuming all the execs there and at the parent companies have heard about the potential $6M or more lost, so they&#039;ll be asking questions soon enough. I wouldn&#039;t want to be @FourTwoZero or Infinity Ward right now, it can&#039;t feel good to have that much money leave the table overnight.

I agree with you that a lot more companies need to get involved, and every single Game Server Host, because there&#039;s a lot of money wrapped up in that at what&#039;s potentially $25-$300 per month per server from most of these clans, some of which have multiple instances or would have made an investment of that magnitude.

XFire and Yahoo (AllSeeingEye) definitely will be struck by this, as will shops like Thinkgeek. Come to think of it, I&#039;m betting Real Networks&#039;s Real Arcade might be impacted too.</description>
		<content:encoded><![CDATA[<p>MIke: It&#8217;s a fake response eh? Well if so, I&#8217;m sorry to see someone did that, and I&#8217;m sorry to anyone who might be bent out of shape that I&#8217;ve repeated it as fact. Not my intent. Regardless the overall point is made, I presuming all the execs there and at the parent companies have heard about the potential $6M or more lost, so they&#8217;ll be asking questions soon enough. I wouldn&#8217;t want to be @FourTwoZero or Infinity Ward right now, it can&#8217;t feel good to have that much money leave the table overnight.</p>
<p>I agree with you that a lot more companies need to get involved, and every single Game Server Host, because there&#8217;s a lot of money wrapped up in that at what&#8217;s potentially $25-$300 per month per server from most of these clans, some of which have multiple instances or would have made an investment of that magnitude.</p>
<p>XFire and Yahoo (AllSeeingEye) definitely will be struck by this, as will shops like Thinkgeek. Come to think of it, I&#8217;m betting Real Networks&#8217;s Real Arcade might be impacted too.</p>
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